- HOW WOULD YOU DEFINE DIGITAL MARKETING?
Digital Marketing is the process of reaching out to the audience and engaging with them through digital media. Digital Marketing is not only about sales & marketing efforts of brands but extends to greater pastures of a business like serving customers, Market Research, and needless to mention that various sales & marketing objectives.
- WHAT IS SEO, WHY IS IT SO IMPORTANT?
SEO or Search Engine Optimization defines activity performed for the improvement of Search Engine rankings of websites, products, services or business. The importance of SEO is to gain more traffic for their websites.
- WHAT IS ON-PAGE SEO AND OFF-PAGE SEO?
On page, SEO refers to all the activities performed within the websites to get higher ranking on search engines with the help of content optimization as well as the HTML source code of any web page. Off page SEO refers to the promotional activities outside the boundaries of any web page to improve its search ranking.
- WHAT ARE THE MOST IMPORTANT GOOGLE RANKING FACTORS?
The top ranking factors affecting the search engine algorithm of Google are:
1 Content (On-page optimization)
2 Backlinks (Off-page optimization)
- WHAT IS CRAWLING?
Crawling or web crawling refers to the process of going through web pages, looking for relevant keywords, hyperlinks, content, and bring information back to the web servers for indexing.
- WHAT IS GOOGLE ANALYTICS?
Google Analytics is one of the most empowering tools in SEO, which helps the webmasters to track and monitor the traffic on their websites.
- WHAT IS CTR
The click-through rate is measured by dividing the number of times a link appears on a search engine results page divided by the number of times it is actually clicked on by a visitor.
- WHAT IS GOOGLE SEARCH CONSOLE
Google Webmaster tools name is changed to Google Search Console. Google Search Console provides free web services to monitor and sustain the online presence of their specific websites.