#1 Digital Marketing Courses in Pune with Placement

• Learn the difference between digital and traditional 
• Understand customer journeys and conversion funnels 
• Explore traffic sources : organic, paid, social, referral. 
• Learn key metrics: CTR, ROI, conversion rate, engagement rate 
• Study campaign planning and goal setting 
• Understand marketing analytics and reporting 
• Basic marketing algorithm used in targeting. 
• Understanding audience segmentation 
• Learn how to optimize campaigns for maximum reach. 
• Hands on exposure to tools like Google analytics and dashboards

Facebook Mastery 

• Create an optimise business pages 
• Learn audience targeting and custom audiences.
• Understand Facebook algorithms for feed marketing.
• Create ads in videos, carousels, or lead forms.
• Track campaign performance and ROI learn pixel set up an event tracking 
• Tea target in Strategies for higher conversions 

Instagram Mastery 

• Optimise profiles and content grid 
• Post Reel, stories, and IGTV contents.
• Understand Instagram engagement algorithm 
• Learn Hashtag strategy for better reach 
• Create Instagram ads and campaigns 
• Learn how to collaborate with branded content 
• Track analytics and engagement matrics 
• Learn platform specific algorithm and content strategy 
• Understand audience behaviour and engagement trends

• Building a segment mailing list 
• Create promotional emails, and drip campaigns 
• Learn A/B testing for subject line and content 
• Automate campaign for better efficiency 
• Learn to track open rates, click through rates and conversion.
• Explore email marketing software and analytics.

• Basics of paid advertising and Google 
• Keyword research and match types 
• Writing ad copies that convert 
• Ad extensions and campaign structure 
• CPC, CTR, Quality Score and bidding strategies 
• Conversion tracking set up 
• Smart building algorithms (Target CPA, ROAS)
• Split testing and a campaign optimization 
• Budget allocation and ROI analysis.

• Basics of wordpress and CMS platforms
• Landing page design for PPC campaigns 
• Importance of UX / UI in conversions 
• Responsive and mobile friendly designs 
• Websites speed optimisation 
• CTA placement and heatmap analysis
• Conversion rate optimisation techniques 
• A/B testing for website elements 

• Setting up remarketing tags and lists
• Dynamic remarketing for e-commerce 
• Strategies for abundant carts recovery 
• Frequency capping and audience segmentation 
• Display remarketing v/s search remarketing 
• Cross channel remarketing (social + Google Ads)
• Measuring conversions for remarketing campaigns 

• Marimind website in GSC
• Monitoring impressions, clicks, and CTR
• Indexing and coverage reports 
• Submitting XML site maps 
• Identifying crawl errors and fixing issues 
• Mobile usability reports 
• Checking backlinks and referring domains 
• Tracking keyword performance