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What is email marketing?

Email marketing is one technique of internet marketing, which deals with sending details of products and services to customers/clients via emails, websites, social media, blogs, etc.

The idea of email marketing is same as the direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.

Why Email Marketing? 

Well, to promote products and/or services we use email as a marketing medium. In a nutshell, it is the use of email to create, maintain relationships with potential customers and clients. Many of the spam email we all get stating as ‘deals’ on that and that is a good example of email marketing at its worst; the mindless email barrage.

We can judge the Percentage of Responses made by Customer/Client by comparing the bars in above graph. (Source: MarketingSherpa)

It’s agreeable:  With access to email right on their smartphone, most consumers find this type of communication very convenient. Not only can consumers stay connected with their favourite brands wherever they are, but they can easily redeem any coupon codes or other special offers right from their phone.

It’s more one-to-one: Today’s consumer is bombarded with marketing messages, and they tend to respond best to those that are personalized and relevant. With email marketing, you can personalize your messages and content based on the subscribers’ preferences and buying patterns. Email segmentation (Primary, Promotional & Social; in the case of Gmail) makes it easy to deliver the most relevant offers and content to the consumer.

It’s quick: Customers/Clients like the ability to get information about exclusive offers and last minute deals. Email marketing allows your small business to quickly and directly get the word out about these sales and promotions so that your Customers/Clients can take advantage of the opportunity to save.  

How Email Marketing Works?

The overall design of the email (layout/images/colour). Specifically by asking suggestions from customers/clients for how they would like to receive mails either in text or HTML as there is often a great preference for one over the other. To raise the rate of response one must target the audience to make your emails relevant and personalised to each recipient.

ROI when Emails are used as Marketing Medium. (Source:lyfemarketing)

Types of Email Marketing:

(Some of many are listed below)

1) Event Invitation:

Email can be a great medium for promoting an upcoming event your customers/clients are hosting. But if you want to invite your other contacts to an event and motivate them to subscribe, it is important to precisely summarize it in email for why that event is worth their attendance.

2) Dedicated Send:

Every now and then, you may want to send a specialized email to a certain contacts. Let’s assume, if you are hosting a conference, you might want to send a specialized email just to registrants to alert them of any new event updates they should be aware of .

3) Co-marketing Email:

Co-marketing is when two or more companies collaborate together for some mutually beneficial task, event and promotion. The deal of co-marketing is to engage the contacts of another company to increase your reach.

4) Lead Nurturing Email:

Depending on the specific action a contact attempts, you may want to register them in a lead nurturing campaign. These emails consist of a tightly connected series of emails containing specially targeted content.

Some Best Email Marketing Tools:

  1. Litmus

 Free 7-day trial, while the premium version is for $399 a month.

  1. Mail Chimp

Free subscription for 2000 subscribers or 12,000 emails/ month.  Paying $10 gives subscription.

  1. Reach Mail

Plan starts from range between $10 per month to $70/month.

  1. Target Hero

Free plan covers upto 1,000 contacts with unlimited emails.

  1. CakeMail

The free Starter plan allows 500 contacts along with 500 emails. The basic package starts from $8 per month.

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